The best email marketing tools for Wix include Wix’s built-in Email Marketing platform, which integrates seamlessly with your website, and third-party options like Mailchimp and Klaviyo for advanced features like automation and segmentation. These tools help you create engaging campaigns, track performance, and grow your audience effectively.
I remember the day I launched my first Wix site. It was for a small craft business I started in my living room. I felt proud but also a bit overwhelmed. The site looked good, yet I wondered, “How do I get people to come back?”
Email marketing became my secret weapon. It helped me stay in touch with visitors and turn them into loyal fans. In this article, I’ll walk you through my favorite email marketing tools for Wix. I’ll also share tips from my own journey so you can pick the perfect match for your site.
Why Wix and Email Marketing Work So Well Together
Wix gives you a simple way to build and design your website. You click, drag, and drop. You type in text. You insert photos. It’s fun and easy. But once your site is live, you need a plan to bring people back.
Email marketing does just that. It’s like a friendly note in someone’s inbox. It keeps your brand fresh in their mind. Instead of hoping they remember to visit your site, you reach out first. With Wix, you can integrate many email tools. Each one helps you collect subscribers, design emails, and send them out with minimal fuss.
Think of it as setting up a cozy café in a busy part of town. Your Wix site is the café itself. Email marketing is the sign outside inviting people to step inside again. The two go hand in hand.
Key Features to Seek in an Email Tool
Easy Integration with Wix
First, you want a smooth setup. If connecting your email platform to Wix is a headache, you won’t bother with it. Look for a tool that offers clear instructions or a direct app in the Wix App Market. Some tools even have a one-click link. That way, you can add forms, pop-ups, or landing pages without coding.
Drag-and-Drop Email Builder
Not everyone is a graphic designer. An email builder with drag-and-drop elements makes the process simple. You can add text, images, or buttons with just a click. It’s like playing with building blocks. If the tool also includes good templates, you’ll get polished emails fast.
Automation
Automation sounds fancy, but it saves you time. It sends a welcome email to new subscribers or a discount code to someone who left items in their cart. When these tasks run on their own, you can focus on other parts of your business.
Analytics and Reporting
I love seeing open and click rates. It’s like having a scoreboard. A tool that gives you clear data helps you see what’s working. If one subject line leads to more opens, you note that and keep refining. Over time, these insights can boost sales and engagement.
Top Email Marketing Platforms for Wix
Below are my top picks. I’ve tested each one. Some have free plans, while others charge based on the number of subscribers or emails sent each month. Each tool has a different flavor, so let’s dig in.
1. Wix Ascend
Why People Love It
- Built right into Wix
- Intuitive drag-and-drop editor
- Automated emails for sign-ups and thank-you notes
Wix Ascend is Wix’s all-in-one marketing suite. It includes email campaigns, social posts, and CRM features. Because it’s part of Wix, it blends right into your site. You don’t need to figure out extra plugins. You pick a plan, and you’re set.
I tried Wix Ascend for a small blog. Setting up a welcome sequence felt effortless. I also liked how it synced with my site design. However, advanced automation can cost more. If you need deep segmentation or large send volumes, you might consider other options.
2. Mailchimp
Why People Love It
- User-friendly for beginners
- Drag-and-drop templates
- Free plan for up to 2,000 contacts
Mailchimp has a playful brand, but it’s a serious tool. It’s one of the first platforms I used. Adding the Mailchimp app to Wix is easy. You embed signup forms, and contacts flow straight into your Mailchimp list.
I still recall my delight when I saw my first “subscriber joined” email. It felt like confetti popping. Mailchimp also provides simple automation. For instance, you can send a welcome email to new subscribers or a reminder to people who left items in their cart. One thing to note: once your list grows large, Mailchimp’s fees can jump. Still, it’s a great start for small to midsize lists.
3. Constant Contact
Why People Love It
- Reliable and stable service
- Helpful customer support
- Good for event marketing
Constant Contact has been around for years, and it’s well-known for ease of use. You can link it to your Wix site without stress. You grab a sign-up form, place it on your page, and watch your list grow.
What stands out is their support. When I had trouble with a broken link in my email, they guided me step by step until I fixed it. Constant Contact also shines if you host events. You can make invites, track RSVPs, and follow up automatically. The price is a bit higher than some competitors, but you pay for the stability and service.
4. Sendinblue
Why People Love It
- Generous free plan (300 emails per day)
- Strong automation even at lower tiers
- Good for those who want SMS marketing, too
Sendinblue is newer but growing fast. It offers email, SMS, and live chat. Integration with Wix is straightforward. I like how they focus on clean designs. Their editor is simpler, but it covers the basics well.
One thing that attracted me was the free plan. It lets you send up to 300 emails each day, which is good for small sites or new bloggers. They also let you pay for advanced plans based on email volume, not just contact count. For a modest brand that wants to try different marketing channels, Sendinblue is an appealing pick.
5. AWeber
Why People Love It
- Long-standing history of great deliverability
- User-friendly interface
- Quick sign-up form setup
AWeber has been in the email marketing game for quite some time. They’re known for their strong deliverability, meaning your emails stand a better chance of hitting inboxes, not spam folders. Linking it to Wix only takes a few clicks.
I like how AWeber helps you manage your list with tags. You can label people based on which forms they used or which links they clicked. Then you can send targeted emails to each group. The templates can look a bit basic, but they get the job done if you’re after a clean, simple style.
Picking the Right Tool for You
All these options can connect smoothly with Wix. So how do you pick? Start by asking yourself some questions:
- What’s my budget?
Do you need a free plan, or can you pay for advanced features? - How many subscribers do I have?
If you have a large list, you might face higher fees on some platforms. - Do I want advanced features?
If you need intricate workflows or fancy segmentation, look at tools like Sendinblue, AWeber, or advanced plans on Wix Ascend. - How tech-savvy am I?
Mailchimp and Constant Contact are known for being beginner-friendly. If you want a built-in solution, Wix Ascend might be best. - What kind of support do I need?
If you want phone or chat help, see which tool offers it. Some have robust help centers, while others rely on email support only.
By matching your goals to the right tool, you avoid frustration and wasted money. It’s like picking the right car for a road trip. You don’t want a tiny smart car if you need to haul a big family, and you don’t want a big SUV if you’re just zipping around town.
Tips for Writing Emails That Win Hearts
A tool alone won’t make your emails shine. You also need good content. Over the years, I’ve found a few tips that keep readers engaged:
- Sound Human
Write like you’re talking to a friend. Use simple words and short sentences. Add a dash of your personality. - Keep It Short
People’s attention spans are short. Aim for a few short paragraphs or bullet points. Make your key message clear. - Add a Single Call to Action
Each email should have a purpose. Do you want readers to visit a new blog post? Watch a video? Use one main link. Too many links can confuse them. - Segment Your List
If you have leads in different niches, send targeted emails. People love content that feels custom. For example, if half your audience is from Europe, you might send them region-specific updates or event invites. - Test and Adjust
Check your open rates, click rates, and unsubscribes. If a subject line doesn’t work, try a new approach next time. If a layout leads to high clicks, keep using it.
Common Mistakes to Avoid
We all make errors. Here are a few pitfalls I’ve seen:
- Forgetting Mobile Users
Many people read emails on phones. If your design isn’t responsive, they’ll leave fast. Always test how your email looks on a smartphone. - Being Too Pushy
Every email shouldn’t scream “Buy now!” Mix in helpful tips, funny stories, or behind-the-scenes peeks. Show your human side. - Spamming Subscribers
Sending emails too often can annoy your audience. Find a rhythm. Maybe it’s once a week or twice a month. Stick to what feels right for your brand. - Ignoring Data
Your email platform likely has a dashboard. Use it. If nobody clicks your links, maybe your offer needs to change. If half your subscribers don’t open, your subject lines might need a tweak. - Failing to Personalize
If your tool allows first-name tags, use them. A simple “Hi Amanda” can make people feel seen. It’s a small but powerful detail.
FAQs
Yes. Tools like Mailchimp and Sendinblue have free plans. Wix Ascend also has a free tier. This can help you learn and grow your list at zero cost.
It can be. Higher-tier Ascend plans let you send more emails and unlock more features. But if you have a huge list, compare prices to other platforms to see what fits best.
Not at all. Most top email services have direct integrations or apps in the Wix marketplace. You follow a few steps, and you’re done.
It depends on your needs. Sendinblue and ActiveCampaign (not listed in detail here, but still an option) offer strong workflows. Wix Ascend has basic automations, too. Review each tool’s features to see what aligns with your goals.
Final Thoughts
Email marketing can feel like a big step. But once you see results—like a new sale or a glowing reply—it’s so worth it. Wix makes site-building easy, and the right email tool keeps people coming back. It’s a match made in digital heaven.
If you want something simple and built-in, try Wix Ascend. If you like a playful vibe and a free plan, Mailchimp might be for you. Constant Contact offers event tools, while Sendinblue adds SMS and pay-as-you-go options. AWeber stands out for reliable deliverability. Each tool helps you build relationships with your audience in a personal way.
