MailerLite and Sendinblue are top choices for affordable email marketing, highly recommended on Reddit for their robust features and low costs. They offer free plans and easy integration, making them perfect for budget-conscious users.

I remember the day I first searched for “best cheap email marketing” on Reddit. I was on a tight budget. I needed a tool that was cheap yet powerful. Reddit users shared so many personal stories and tips.
In this guide, I’ll pass on what I learned. I’ll talk about top picks. I’ll also share why people on Reddit like them. Let’s dive in!
Overviews of Contents
ToggleWhy Reddit Matters for Email Marketing Advice
Reddit is full of real users. They post their wins and fails. They are not shy about sharing honest opinions. That’s what makes it so helpful.
Instead of bland reviews, you get raw stories. People say what worked and what flopped. It saves you time. You can spot hidden gems and avoid bad deals.
Key Things to Look For in Cheap Email Marketing
Low Cost Yet Reliable
Cheap should not mean junk. You want good deliverability and user support. Look for free trials or freemium plans. Then you can test before paying.
Easy Setup
A user-friendly dashboard goes a long way. You want to edit emails quickly and add your logo with ease. Drag-and-drop builders make life simple.
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Automation
Even cheap tools can offer basic workflows. For example, a welcome email to new sign-ups. This saves time. Reddit users often rave about handy automations that don’t break the bank.
Good Analytics
Numbers show you the real story. Track open rates, clicks, and unsubscribes. Even a budget tool should have basic reports. You can then adjust your strategy and grow faster.
Best Cheap Email Marketing Tools (Based on Reddit)
Here are a few options that Reddit users love. Each has its own twist. Pick the one that clicks with your needs.

1. MailerLite
Why People on Reddit Love It
- Free plan for up to 1,000 subscribers.
- Simple drag-and-drop email editor.
- Nice automation, even on the free tier.
MailerLite is often praised for its easy layout. I once set up a welcome series in 15 minutes. Reddit users also mention its clean interface. Some say it is missing advanced features, but for the price, it’s hard to beat.
2. Sendinblue
Why People on Reddit Love It
- Free plan with up to 300 emails per day.
- Pay-as-you-go model if you want more sends.
- Offers SMS marketing as well.
Sendinblue is great if you like multi-channel outreach. You can send both emails and texts. Redditors like the way it handles automation. They also applaud its pay-as-you-go plan. That way, you are not stuck in a high monthly fee.
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3. Mailchimp
Why People on Reddit Love It
- Well-known brand with a free plan.
- Easy for beginners.
- Plenty of templates to choose from.
Mailchimp is a classic. Many folks tried it first. Reddit’s main gripe is that it can get costly if your list grows. But for small lists, it stays free and easy. The design tools are also quite user-friendly.
4. Moosend
Why People on Reddit Love It
- Affordable pricing as you scale.
- Nice automation workflows.
- Simple, modern interface.
Moosend is a lesser-known gem. Some Reddit users discovered it by chance. They like its balance of cost and features. You get advanced automation without high fees. It might not have the same brand power as Mailchimp, but it’s worth a look.
Tips to Keep Email Costs Low

1. Clean Your List
Don’t pay for inactive contacts. Many Reddit users suggest a monthly sweep. If someone hasn’t opened in months, remove them or try a re-engagement campaign.
2. Use Free Templates
Most tools include ready-made templates. Save on design costs. Tweak them to match your brand, and you’re set.
3. Optimize Send Times
Send when your audience is active. Better opens mean less wasted effort. Some tools even suggest the best send times based on past results.
4. Leverage Automation
Let the system handle routine emails. You save time and can focus on content or other tasks. An auto-series can welcome new leads, recover abandoned carts, or offer freebies.
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Common Mistakes to Avoid
1. Sending Too Often
Spamming leads to unsubscribes. Redditors warn against bombarding subscribers. Keep a friendly pace.
2. Ignoring Mobile
Many people read emails on phones. Make sure your emails look nice on small screens. Preview your design before hitting “send.”
3. Overcomplicating Your Design
Fancy layouts can slow loading. Simple is best. A clean header, short text, and clear call-to-action often lead to better results.
4. Not Checking Analytics
If you don’t track stats, you won’t know what’s working. Peek at your opens and clicks. Then tweak your campaigns for better performance.
Frequently Asked Questions
Yes, if you pick a reputable one. Many budget tools still have good delivery rates and support. Check Reddit threads for real user stories before you decide.
It varies by list size. MailerLite and Sendinblue have free tiers. Moosend has low-cost plans, too. Do the math for your specific needs.
Sometimes, yes. Free plans often have limits, like fewer sends per month. But they can still handle basic needs. You can upgrade later if you need more power.
Yes, many budget tools include basic automation. For advanced flows, you might need to upgrade. But a simple welcome or re-engagement series is often part of the free or low-cost tier.
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Final Thoughts
Getting started with email marketing does not have to break the bank. Reddit is a goldmine of advice. MailerLite, Sendinblue, Mailchimp, and Moosend all get love from the Reddit crowd. They balance cost and quality well.
Pick one based on your list size and budget. Then keep an eye on your data. Refine your campaigns as you go. With a little trial and error, you’ll find the perfect fit.
Remember, the goal is to talk to your subscribers in a real way. Offer them value. Keep your emails clear and friendly. That’s how you build trust and boost sales without spending a fortune. Good luck, and happy emailing!